Director of Development
Sherri is a founding member of Camp Idlewild of Florida. She is the oldest daughter of William and Irene Roach and has been very instrumental in the planning and development of Camp Idlewild from it's inception. A former business owner, Sherri has more than 30 years of management, administrative, sales and marketing experience. She holds a master's degree in adult education and training and bachelor’s degree in communications media/public relations/marketing. Her skills provide support for camp operations including staff recruitment and retention, community and media relations, and fundraising. Sherri provides a vital connection between Camp Idlewild, community and families.